Crypto.com Signs Exclusive Global Partnership with UEFA Champions League

Trusted by over 100 million customers worldwide and an industry leader in compliance, security and privacy, Crypto.com is the official partner of the Union of European Football Associations (UEFA).
The partnership will see the launch of the UEFA Champions League's first cryptocurrency platform, the exclusive partner of the league.
Crypto.com will become an official global sponsor of the UEFA Champions League. Through this partnership, Crypto.com and UEFA will
The company plans to provide a special experience for fans and encourage fan participation through the combination of soccer and cryptocurrency. The global sponsorship will include various promotions and broadcasting within the stadium.
The initiative includes an innovative advertising campaign that will see the Crypto.com brand officially gain exposure during the UEFA Super Cup on August 14th.
"We are excited to be working with Crypto.com to bring the technology to market," said Steven Kalifowitz, CMO of Crypto.com.
"Our exclusive partnership with the UEFA Champions League, one of the most popular soccer leagues in the world, will enable Crypto.com to deliver a unified experience to consumers," said Kalifowitz.
"This partnership marks an important milestone in our journey together with Crypto.com as we continue to grow the Crypto.com brand in innovative and creative ways, and we look forward to continuing to grow the brand in ways that will reach sports fans around the world."
"This partnership will allow us to connect with more than 100 million users and grow our user base even further," said Guy-Laurent, UEFA's marketing director.
Epstein said, “We are pleased to announce Crypto.com’s new partnership with the UEFA Champions League, one of the world’s greatest sporting events.
"We are excited to join forces with Crypto.com to enhance fan engagement through innovative technology and explore new opportunities between football and virtual assets."
Meanwhile, this partnership is one of the latest for Crypto.com in the sports and entertainment sector.
m is connecting with over 100 million users through collaborations with Crypto.com Arena in Los Angeles, Formula 1, UFC, FIFA World Cup Qatar 2022 and more.
It is positioned as a global brand.