Eastar Jet, Doosan Bears, joint marketing to target baseball fans in their 20s and 30s

Eastar Jet has embarked on joint marketing with the Doosan Bears to target baseball fans in their 20s and 30s. On the 23rd, Eastar Jet held a press conference at Seoul, the home stadium of the Doosan Bears.
The joint venture between the two companies was held at the baseball field of Jamsil Sports Complex, with Eastar Jet's Commercial Director Lee Kyung-min and Doosan Bears' head Kim Tae-Riong in attendance.
The two companies announced on the 25th that they had held a marketing agreement ceremony. Under the agreement, Eastar Jet will be providing tickets to Doosan Bears home games from this year through to the 2025 KBO League.
The Doosan Bears will be donating air tickets and other prizes to fans at events. The Doosan Bears are actively promoting Eastar Jet through advertisements on the electronic scoreboard at Jamsil Baseball Stadium and sponsorship day events.
In addition, the two companies plan to carry out a variety of joint promotions for tourists and baseball fans through their respective PR channels.
Lee Kyung-min, head of commercial affairs at Eastar Jet, said, "This year's attendance is the highest in the Korean professional baseball season.
"The number of fans has increased dramatically, especially among the MZ (Millennial + Generation Z) generation, and we hope to hold various events with the Doosan Bears, which are a very friendly team, in the future," he said.
It will be expanded," he said.