In June of this year, PUMA appointed ROSE, a member of the Korean four-member girl group BLACKPINK, as a global brand ambassador.
PUMA launched the "Puma the Classics" campaign, which aims to reintroduce classic PUMA designs to a new generation.
This time, we have released a visual of ROSE wearing the "SPEEDCAT OG" model, which was released in June this year, and the model will be resold.
The SPEEDCAT LTH will be added to the lineup, and both models will be released on Friday, August 30, 2024.
This lifestyle shoe was born in 1999, based on the racing shoes worn by F1 Grand Prix drivers.
With its sleek lines and aerodynamic design, the brand has had a major impact on fashion and sneaker culture.
As part of the campaign, the spotlight will be on the low-profile SPEEDCAT, and through ROSE's stylish appearance,
The campaign introduces racing culture as a modern street style. In the campaign visuals, ROSE is wearing a classic red SPEEDCAT with the skyscrapers of Seoul in the background.
Pair the OG with a Puma racing jacket. This style combines sportiness and elegance, showcasing ROSE's strength and sophistication.
In addition, following the black and red SPEEDCAT OG released in June this year, the SPEEDCAT with white leather upper is
The new LTH model is here. The SPEEDCAT LTH model is available in silver and black, with accent colors on the form strip and the PUMA Cat logo on the toe.
The embroidered logo and branding on the tongue and sides add to the sophisticated, minimalist appeal. This latest model maintains the iconic silhouette of the SPEEDCAT while retaining a refined, minimalist look.
The design further highlights the aesthetics of the Marist. [Instagram] @pumajapan
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2024/08/29 17:15 KST
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