Amorepacific launches low-cost cosmetics at ”Daiso” in Korea, targeting teens and twenties

AmorePacific, a major cosmetics company, is launching "Mimo by Mamonde," a brand targeted at teens and twenties, at a lower price than its cosmetics brand "Mamonde," through its fixed-price household goods store "Daily."
A company official said, "The global consumer market has recently been polarized into ultra-high and ultra-low prices. We are heading to markets where our customers are. First, we will focus on the ultra-low price market in Korea.
"We will sell our products at Daiso, a leading store in the industry, and accumulate experience and data to respond to the future," he said. The cosmetics launched this time consist of two lines.
The G Hyaluron Line includes Rosy Hyaluron Moisture Toner, while the Peony Tinol Line, which solves pore problems, includes Peony Tinol Pore Pads,
Each product will be available in four varieties. All are priced at 5,000 won (approximately 533 yen) or less. The first time a major cosmetic brand was sold at Daiso was in July when LG Household & Health Care Co., Ltd.
This will be Daiso's second brand following the Care Zone, which was launched in 2013. An industry insider said, "Because cosmetics sold at Daiso are popular with consumers, even large companies are expanding their sales channels and increasing sales.
"It looks like they're aiming to add to it."