TOMORROW X TOGETHER's Yeonjun's GGUM dance challenge reaches 17 million views

Idol group TOMORROW X TOGETHER Yong Joon shows off his dance moves in his new song ‘GGUM’.

Yong Joon will release his first solo mixtape ‘GGUM’ at 6pm on the 19th. Prior to this, on the 13th, he released a high difficulty challenge on Instagram Reels, TikTok and YouTube Shorts ahead of the event, which attracted a lot of attention. The dance challenge video of ‘GGUM’ had been referred to more than 17.14 million times as of midnight on the 17th, approximately four days after it was released.

The dance challenge allows viewers to see Yongjun's performance and crisp dance moves at a glance. The groovy and powerful movements continue without a break to the addictive rhythm of ‘GGUM'. The high level of difficulty of the performance stimulated the desire for challenge in people with an apparent knowledge of dance, and in fact, many of the uploaded challenge videos were found to be those of professional dancers. On the contrary, some memes were created by people who avoided the challenge with the reactions ‘only Yong Joon can do it’ and ‘it's too difficult to imitate’.

On the 17th, a photo was posted on the team's official social networking service (SNS) channel, showing the atmosphere of the ‘GGUM’ music video. The excitingly coloured gum stuck to the soles of the shoes piques curiosity. The teaser for the music video was released at midnight on the 18th, and the full-length version will be unveiled at 6pm on the 19th at the same time as the soundtrack.

‘GGUM’ is a hip-hop genre with an appealing electro sound, characterised by machine modulated vocals and intense piano playing brake sections. Yongjun participated in the dance planning stage and set the structure and flow of the entire performance, including the unique gum-chewing gesture.

Yong Joon will appear on music programmes to enjoy his first solo mixtape ‘GGUM’ with his fans, starting with KBS2's “Music Bank” on the 20th and continuing with MBC's ’Show! Performance stage.