Häagen-Dazs Japan K.K. has launched two new products to commemorate the 40th anniversary of its founding in Japan, combining the ‘reintroduced flavour that once brought new life to Häagen-Dazs Japan’ with the ‘popular Japanese series that has been well received by many customers’. The first product was launched in July and the second was launched in July.

　The third product will be the last of the ‘40th Anniversary Commemorative Products’, which have been launched in the first and second series since July. The official product name and product details will be announced on the 4th October (Friday).

　Häagen-Dazs Japan, which celebrates its 40th anniversary this year, has been implementing the ‘40th Anniversary Project’ throughout the year under the theme of ‘Happiness Created with You’. The 40th Anniversary Commemorative Products, which are part of the project, started with the first product ‘Red Strawberry - Fully Ripe’, which was created with a ‘commitment to the ingredients’, and the second product ‘Red Strawberry - Fully Ripe’, which was created with a ‘commitment to the deliciousness’. The 40th anniversary products were concluded with the ‘Reintroduced Flavour’ and ‘Japanese Popularity’ products, which aimed to surprise customers with their innovative flavours. The final product of the 40th anniversary celebrations is a cross between the ‘Reintroduction Flavour’ and the ‘Japanese Popularity Series’, which aims to surprise customers with its innovative taste.

　There will be two ‘Reissue Flavours’, one of which is the first Häagen-Dazs popular flavour to be developed in Japan, while the other is a flavour that is still attracting requests for reissue on social media. The ‘Japanese Popularity Series’, which is crossed with the ‘Reprinted Flavour’, has been well received each time a new product is launched due to its authentic and unique texture.

　To celebrate the launch of the new product, the brand plans to produce an advance tasting video and original graphics of the highly popular ‘TOMORROW X TOGETHER’, which is currently on its fourth major dome tour in Japan this year. For more information, follow Häagen-Dazs Japan's official X page and stay tuned for further announcements.

Häagen-Dazs Japan Co.
Customer Relations Office
tel 0120-190821
https://www.haagen-dazs.co.jp/
2024/09/18 15:01 KST
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