Korean fashion is popular in duty-free shops, industry focuses on securing sales space and brands = Korea

Shinsegae DF, a major duty-free retailer, saw its sales of Korean fashion for overseas individual travelers (FIT) increase by about 50% from January to August 2024 compared to the same period last year.
Lotte Duty Free also saw sales of Korean fashion grow by about 30% from January to August 2024. Even excluding Chinese customers who purchase items for sale in their home country,
The growth rate of Korean fashion sales will more than double. The Shilla Duty Free also saw its sales growth rate increase by double digits over the same period compared to 2023.
In duty-free shops, Korean fashion has become the second most popular product after Korean beauty products.
Seven out of 10 customers who purchase Korean fashion at Lotte Duty Free are foreigners, and the nationalities of these customers are not limited to Asia, but span over 100 countries.
Due to its popularity, Shinsegae DF has launched the Korean fashion brand Nordy, a first for the duty-free industry. The company is based at Incheon International Airport.
The duty-free shop that opened in Terminal 2 has a "Shinsekai Zone" selling Korean fashion items. Lotte Duty Free also opened its first duty-free shop in about 60 countries in early September.
In August, the company opened a BtoB (business-to-business) platform that connects Korean fashion brands with buyers around the world.
The company has launched a new platform called "KATZ" and is working to expand its Korean brand.