Dubai Tourism Board holds appreciation roadshow to celebrate 10th anniversary of Korea office's establishment, featuring Park Hyung Sik

Dubai Tourism held the 2024 Dubai Tourism Roadshow and VIP Gala Dinner to mark the 10th anniversary of the establishment of its Korea office and celebrate its close ties with the Korean travel industry.
The event, held at JW Marriott Dongdaemun Square Seoul on the evening of the 24th, was attended by Dubai Department of Economy and Tourism.
Participants included Abdulla Saif Al Nuaimi, UAE Ambassador to Korea from the Department of Tourism, DET, as well as media and various partners from companies.
Another highlight of the event was the recently released global campaign video, at the end of which actor Park Hyun-young, who was recently chosen as a Dubai Friend and is the main character in the video,
SIK made a surprise appearance and shared some behind-the-scenes footage from his shoot in Dubai, adding to the harmonious atmosphere of the event.
The Dubai Tourism Board said, "Korean tourists are steadily visiting Dubai, and their numbers are continuing to grow, with the number of Korean tourists in the first half of this year reaching 1.4 million.
"Dubai's safe, family-friendly environment and diverse attractions and experiences will enable this growth trend to be sustained in the second half of the year," he said.
The morning roadshow was attended by 15 local partner companies in Dubai and around 70 travel agency representatives, who shared new travel destinations in Dubai and grasped the trends in the Korean market.
The VIP gala dinner was attended by not only the travel industry but also partner companies from various fields that have worked closely with Dubai Tourism over the past 10 years.
The gala dinner was an important opportunity for the two leaders to look back on the history of Dubai Tourism and share their vision for the future.
The grand opening was an immersive media art installation that stimulated the senses of sight, sound and smell, which can only be seen at the Museum Dubai. It was presented by Abdulla Saif Al
In her speech celebrating the 10th anniversary of the Dubai Tourism Authority's Korea office, UAE Ambassador to Korea Nuaimi emphasized the growing ties between Korea and the UAE.