Laneige explained that Jin's healthy confidence and bright energy have a positive influence on people all over the world, and they decided that these aspects matched the brand's values.
JIN said, "I'm happy to be working as a beauty model for the first time with Laneige," and added, "I plan to show a good image with Laneige, which is loved globally, so I hope you will look forward to it."
I hope you will continue to support us," he said. In October, Laneige will be launching a campaign with JIN for the brand's best-selling "Cream Skin" product.
Through this campaign, which will be launched in the global market with the theme of "Genius for the first step, first moisturizing,"
The plan is to promote the "iconic" theme shared between JIN, the artist, and Cream Skin.
"Refiner (cream skin lotion)" has sold 4.4 million units globally, and is the product with the highest repurchase rate of the brand.
Laneige explained that by incorporating cream into the toner, its unique high-pressure blending technology provides deep, powerful moisture to the skin right from the first step after cleansing.
In particular, it adds that the moisture content of the skin increases eight times immediately after use, providing skin with 120 hours of moisturizing effect.
Laneige presents Cream Skin with global ambassador JIN
JIN can be found through Olive Young and various e-commerce channels. During the campaign period, there will be a chance to win an accordion photo book featuring JIN's unreleased photos.
Various promotional videos and other content related to the Laneige and Jin Cream Skin Campaign will be posted on the official Laneige social media accounts.
The beauty brand Laneige, which is currently available in 44 regions around the world, has met JIN, the "21st century pop icon," and is now known around the world.
The company plans to present a variety of campaigns to its customers and maximize synergy in its global business.
2024/09/27 16:08 KST
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