South Korea's Nongshim opens Shin Ramen pop-up store in Harajuku

Korean food giant Nongshim will open a pop-up store for "Shin Ramen" in Harajuku. The theme will be "Spicy is fun! Shin Ramen World" and the period will be from the 5th of this month.
The pop-up store will be open from 11:00 to 14:00. The pop-up store features the development story and history of Shin Ramyun, as well as recipe variations that showcase the unique appeal of Shin Ramyun.
In addition, a Shin Ramyun food truck will be operating outside the pop-up store. Nongshim aims to increase its local sales to 20 billion yen per year by 2026.
Last year's sales in Japan exceeded 10 billion yen, and the company's sales in Japan have grown at an average rate of about 16% over the past five years.
A Nongshim representative said, "We are pleased to present Korean culture in Harajuku, a popular spot for young people in Japan.
"We will open a pop-up store for Shin Ramyun, which combines the best of both Korean and Japanese ingredients," he said. "We hope to spread awareness of the value of 'Korean spicy' Shin Ramyun in Japan, the home of instant ramen, and to make a second leap in the country."
I would like to continue doing so."