A pensive statue that adds the brand value of ”BTS”... Official product ”DALMAJUNG” collaborates with the National Museum

The official "DALMAJUNG" series, which combines the traditional beauty of Korea with the brand value of BTS, will once again meet the public and music fans around the world.
On the 9th, HYBE held a collaboration with the National Museum of Korea Cultural Foundation to celebrate Hangul Day, titled "2024 DALMAJUNG BTS X
On the 4th, the group announced that they will be performing their new song "MU:DS" (hereafter "DALMAJUNG"). "DALMAJUNG" is a song that expresses the unique beauty of Korean traditional culture and the BTS's brand.
This is an official product that incorporates both brand value and design. Following 2021 and 2022, this is the third in the series. At the time of its release, it was known for its practical items and designs that reinterpret traditional culture in a modern way,
Beautiful photos of BTS members wearing hanbok were released and became a hot topic. DALMAJUNG is a brand that combines traditional culture with sensual design and trends.
The product will be released in collaboration with the National Museum product brand "MU:DS," which has been a huge hit among the MZ generation.
The collaboration between HYBE and MU:DS, which has been developed as an IFStyle product, is expected to receive a wider response from domestic and international consumers.
This time, DALMAJUNG will be released as 14 different products, each with a design inspired by six national treasure-class relics housed in the National Museum of Korea.
For the collaboration, HYBE and the National Museum Cultural Foundation have produced a pensive statue, a celadon inlaid chrysanthemum and peony-patterned gourd-shaped vase, a celadon inlaid chrysanthemum and vine-patterned bowl (tea bowl), a white porcelain inlaid lotus and vine-patterned large plate, a white porcelain inlaid peony and vine-patterned bowl, and a white porcelain inlaid peony and vine-patterned bowl.
A total of six representative relics, including a butterfly-patterned bottle and a white porcelain jar, were selected, and the designs of chrysanthemums, peonies, lotus vines, etc., engraved on the white porcelain and celadon were used to create graphics. HYBE is applying the graphics to product designs.
The traditional relic has been reborn as an official product by engraving the BTS group logo and the lyrics of "Yet To Come" and "Mikrokosmos."
A HYBE official said, "The 2024 DALMAJUNG BTS x MU:DS collaboration products will go beyond Korea and become famous in the global music market.
It is expected that the brand value of BTS, an iconic artist who has won acclaim for their popularity, and the value of Korea's proud and precious heritage will be incorporated into the project, which will be loved by more global fans.
"Especially through our collaboration with the National Museum Cultural Foundation, this will be a great opportunity to promote artists and the value of Korean culture in a more meaningful way."
DALMAJUNG's teaser video will be released on the 4th, and the photobook image on the 5th on the HYBE_MERCH account of X (formerly Twitter).
It can be purchased at the se shop and the museum shop at the National Museum of Korea in Yongsan-gu, Seoul.