NewJeans' ”ETA” Spotify streaming doubles... a sign of a reversal
Despite being released 1 year and 2 months ago, NewJeans' "ETA" has seen a sharp increase in Spotify streams for four consecutive days, showing signs of a reversal in popularity.
On the 5th, according to Spotify, the world's largest music streaming platform, NewJeans' 2nd EP "Get
"ETA," one of the triple title tracks from the album "Up," was played 738,650 times in a single day as of the 3rd. This is double the number of views from the 29th of last month, which was about 320,000.
This is an unusual increase in streaming for a song that is not a new song. Unlike the usual downward trend over time, this song is expected to continue to be loved for a long time.
Even taking into account the popularity patterns of the songs "New Jeans," this is a noticeable change. In fact, the number of daily streams of "ETA" in September was between 300,000 and 350,000.
It recorded 420,000 views on the 30th, 560,000 views on October 1st, 660,000 views on the 2nd, and approximately 730,000 views on the 3rd.
This increasing trend is being driven by global digital trends, including YouTubers.
The interest and mentions of other creators played a part in this. On the 30th of last month, Jason, a famous American streamer, held a live stream to celebrate his 100,000 subscribers on Twitch.
As she danced with friends who had come to the event, NewJeans' "ETA" was played repeatedly as background music. Other fans who saw this posted the same message on TikTok and X (formerly Twitter).
The video was then edited and uploaded, and went viral. This sparked a new boom in the "ETA" dance challenge on short-form platforms such as TikTok.
A sudden surge in interest in the term "NewJeans ETA" has also been observed in Google Trends, which shows that searches for "NewJeans ETA" have increased dramatically worldwide. Looking at the change in interest over time, the related index has increased 1.5% since September 30th.
Interest in the game has increased across the board, from the U.S. and Canada to Asia, Europe, South America, and Oceania.
Thanks to this, "ETA" ranked first in the K-POP genre on Apple Music in the US.
Considering that the song is a new release, the uniqueness of "ETA" stands out even more. The song is still ranking high on major Korean music charts such as Melon.
"ETA" is a catchy song with a strong and fast beat and Favela Funk. As soon as it was released in July last year, it was highly acclaimed as "Super
Along with "Shy," it swept the top two spots on Korea's major music charts. Also, on the day of its release, it was ranked 25th on Spotify's Global "Daily Top Songs," and became the No. 1 hit in the US.
The song proved her worldwide popularity by charting on Billboard's main single chart, the HOT100.
The music video for "ETA," which was shot on a mobile phone, is also a hit among K-Pop fans.
The brand has been praised for breaking the stereotypes surrounding P, and has won successive awards at international advertising festivals such as "The One Show 2024" and "Spikes Asia 2024."
