China's Shanxi Province sees an increase in tourists due to popularity of ”Black Myth: Monkey King”... 25 provinces release National Day tourism data - Chinese media

25 provinces in China have released tourism statistics for the National Day holiday (October 1st to 7th). According to estimates by the Ministry of Culture and Tourism Data Center, the number of domestic tourists nationwide during the same period increased by 5.
The total number of visitors to Japan increased by 1.9% to 765 million. The total travel expenditure of domestic travelers increased by 6.3% to 700.817 billion yen (approximately 14.73 trillion yen).
According to data released by various ministries, the province with the most tourists during this year's National Day holiday was Henan Province (a total of 79,916,000 people).
This was followed by Anhui Province (65.306 million visitors) and Guangdong Province (58.481 million visitors). In particular, Anhui Province recorded its highest number of tourists in the same period.
Shanxi Province saw a sharp increase in tourists compared to the same period in 2023. The number of tourists in key monitoring tourist areas increased by 46.90% compared to the same period in 2023.
According to a report in the Shanxi Daily, the explosive popularity of the game "Black Myth: Monkey Duck" has led to an increase in the number of people visiting scenic spots in Shanxi Province that appear in the game.
During the same period, tourism revenues in Henan, Guangdong and Zhejiang provinces all exceeded 50 billion former (approximately 1 trillion yen).
Yunnan and Anhui provinces exceeded 40 billion former (about 840 billion yen), Hunan, Liaoning, Shaanxi, Sichuan and Fujian provinces exceeded 30 billion former (about 630 billion yen), Shanghai and Beihai
The city of Tianjin and the Xinjiang Uygur Autonomous Region exceeded 20 billion former (approximately 420 billion yen). The city that showed the highest growth in tourism revenue was Tianjin, which increased 36.9% to 16.678 billion former (approximately 350 billion yen).
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