Netflix's ”Black and White Spoon” features Baek Jongwon wearing an eyepatch in a brick-and-mortar store (Korea)

Baek Jongwon, CEO of The Born Korea, who appeared as a judge on Netflix's first cooking survival show "Black and White Spoon: Cooking Class Wars," has been featured in a series of "eye masks."
As the product gains popularity day by day, the eye masks are also being used in marketing for CEO Baek's restaurant brand, garnering attention.
On the 17th, Baekdabang's official Instagram account posted, "New menu? What is this?
A new sandwich menu was introduced with the words, "Oh? Uh? Oh?" It's called the "Ooh? Ah? Uh? Oh" sandwich. Next to the product name is a picture of CEO Baek with a black eye patch.
The name of this sandwich comes from the candy-covered sandwich by Chef Jeong Ji Soon, who was wearing an eyepatch over his eyes during the blind judging of "Black and White Spoons."
The video is a recreation of the reaction he had while eating dried greens from the Korean restaurant, where CEO Baek exclaimed, "Oh, what's this?" upon seeing the unique texture of the candied greens, drawing laughter.
The owners of Baek's restaurant were also seen actively using the eye masks.
Photos posted on LINE communities and social media showed Baek being covered in a black plastic bag on the sign for Gyakuten Udon, one of Baek's franchises.
A netizen on a social media thread posted the photo, saying, "This is marketing for a chain store I know." The netizen said, "I got a call from the head office telling me to stop."
After telling them this, he said, "Apparently, they called again from headquarters and told them to do as they please. It seems that they themselves found the idea amusing when they thought about it."
Meanwhile, "Black and White Spoon" has been confirmed for a second season.