[Official] ”Single Men's Happy Life” wins 2024 ”Advertiser's Choice Good Program Award”...its popularity continues

The Korean variety programme ‘Happy Life of a Single Man’ (I Live Alone) won the ‘Advertiser's Choice Good Programme Award’ this year.


According to the Korea Advertisers Association, on the 25th, MBC's variety programme ‘Happy Life of a Single Man’ was selected as the winner of the 2024 ‘Advertiser's Choice Good Programme Award’ in recognition of its spotlight on the diverse single life of a one-person household, which drew laughter and empathy from many viewers. The programme was selected as the winner of the ‘Advertiser's Choice Good Programme Award’ for 2024.

The ‘Advertiser's Choice Good Programme Award’ is selected through voting and screening by the member companies of the Korean Advertisers Association, based on the criteria that the content is highly topical with novel materials and new challenges, and that it is an informative programme that the whole family can watch together.

In addition to winning the grand prize at the Brand of the Year Awards for three consecutive years, the programme also ranked first for two consecutive months in June and July in the Gallup Korea survey of ‘TV programmes that Koreans like’.


Meanwhile, today's (25th) broadcast will preview the daily life of actor Koo Sung-hwan, who is preparing for an excursion in autumn, and the second episode of a trip by ‘hero siblings’ webtoon writer Kiang 84 and trot singer Park Ji-hyun, who visited Yeongjong Island.