France Bed Co., Ltd. has announced that Hyun Bin, an actor who is currently an ambassador for the Korean sofa brand "JAKOMO" that the company handles, will be working with the brand from November.
The company will also start using the product in its advertising in Japan. In May 2024, France Bed will open its first sofa showroom, "France Bed," which will feature only living products.
The company opened the Roppongi Sofa Showroom and developed a lineup including the Korean brand sofa "JAKOMO," which is their first foray into overseas markets. "JAKOMO" is a brand that is well-known in Korea.
It is the No. 1 sofa brand in terms of popularity and favorability, and has appointed popular actor Hyun Bin as its brand ambassador, helping to establish a sophisticated and trustworthy brand image.
In order to spread the appeal of "JAKOMO" in Japan and offer consumers a sophisticated and luxurious living space, France Bed has decided to use Hyunbi, who has only been used in Korea until now, as a
Currently, France Bed is offering 15 models of "JAKOMO" sofas at its Roppongi sofa showroom, with sizes and upholstery available to order.
In the future, the company will gradually exhibit the "JAKOMO" sofa in nine of its own showrooms, and will also expand the exhibition to department stores nationwide, creating an environment where many consumers can experience it.
