Park Sung Hoon, Seo In Guk and other actors who have risen to prominence through OTT...expanding their fandom to Europe and South America

As K-content becomes more popular around the world, interest in Korean actors is on the rise. Hallyu stars, who were once concentrated in Asia, are expanding their horizons to Europe and South America, cultivating new markets.
Experts point to the growth of online video services (OTT) as the main cause of this phenomenon.
With the emergence of global hits such as "The Semi-Underground Family," K-content has been positioned as a genre in the global content market, and the recognition of K-content actors has also increased.
A prime example is actor Park Sung Hoon, who has starred in a string of hits including "The Glory" and "Queen of Tears."
On the 26th of last month, Park Sung Hoon met with his fans at his first European fan meeting since his debut in Paris, France.
This fan meeting, which was held to commemorate the '2024 France K-Expo', sold out all seats, proving the group's potential in the European market.
South America is also emerging as a new "blue ocean." Singer and actor Seo In Guk successfully held his first South American fan meeting in August.
This is due to the influence of TvN's "One Day, Destruction Came to My Doorstep" doing well in South America, including Brazil and Chile.
Hwang In Yeop has decided to go on a South American tour following his Asian tour.
This is thanks to his representative work tvN's "True Beauty" which gained huge popularity in South America and formed a fandom.
The drama she is currently appearing in is JTBC's "Prefabricated Family" which is available on global OTT platform Rakuten Viki.
It was ranked first in 94 countries for three consecutive weeks. Actor management officials say it is difficult to gauge the size of the fandom and the success of the actual fan meetings, but
"There is a high demand for Korean actors in Europe and the US," said Jeong Deok-hyun, a pop culture critic, who said, "The formation of a global fandom is an indicator of new achievements."
"Events like 'Ting' can create good synergies, not only by building fandom but also by generating additional revenue."