Seoul tourism promotional video featuring BTS' JIN was watched by 570 million people worldwide! ... Capturing the hearts of the MZ generation worldwide

The Seoul Metropolitan Government and the Seoul Tourism Foundation have released the 2024 Seoul Tourism Global Campaign video, "Feel Soul
"Good" reaches 570 million views thanks to BTS's JIN's appearance
The campaign focused on the three themes of "LOVE," "INSPIRE," and "FUN," and included the main video, teasers, virtual outdoor advertising (FOOH), and shorts.
A total of 11 diverse videos have been produced, including the above, and have been met with a great response from viewers in Korea and abroad.
They have produced music that matches the slogan "LOVE" and "INSPIRE Good".
The songs were arranged to match the themes of "IRE" and "FUN" and used as background music, earning positive reviews for being enjoyable to listen to as well as to watch.
Along with the release of the campaign video, an event was held where people could recommend Seoul's best tourist spots, restaurants, and activities through comments.
A total of 14,483 people shared their stories of places in Seoul through comments.
The "LOVE" edition features romantic tourist spots in Seoul, and the "INSPIRE" edition features
In the "FUN" edition, recommendations were given on the theme of fun activities in Seoul, and at the end, the 15 most recommended places by theme were saved on a map.
The campaign was carried out through digital media such as YouTube and social media, as well as large outdoor TV screens in major cities such as Times Square in New York and Jakarta.
The campaign was exposed in many ways, including on light billboards and through major global television channels such as the BBC, highlighting the charms of Seoul to audiences around the world.