50 years since the birth of ”Banana-flavored Milk” in the form of a white porcelain jar... Korea is promoting registration of ”Banana-flavored Milk” as a national cultural heritage

Binggrae (005180) will promote the inclusion of the jar-shaped container for its processed milk product, "Banana Milk," in the national cultural heritage register.
According to the industry, on the 10th, Binggrae celebrated the 50th anniversary of the release of "Banana Flavored Milk."
The National Register of Cultural Heritage is a system for preserving modern cultural heritage that has been built, produced or created for over 50 years, and is being prepared by the National Heritage Agency.
The site will be registered after deliberation by the Cultural Heritage Committee. Prior to this, the Hyundai Motor Company's (005380) car "Pony" and Korea's first washing machine, the "Keumseong Washing Machine," were among the national cultural heritage sites.
Banana-flavored milk is a representative product of Binggrae that was launched in 1974, and the shape of the container was designed with an eye on a white porcelain jar. When Binggrae was launched, this shape was designed to express the image of a high-end product.
The banana milk container was designed in a unique way and has maintained the same shape for the past 50 years. In 2016, the shape of the banana milk container was registered as a trademark. A Binggrae representative said, "We are currently in the process of collecting information and making preparations."
The timing of the application has not been decided yet."