One Million Dance Studio launches fashion brand, with Lia Kim participating in the design (Korea)

Lotte Duty Free, a major duty-free store, has collaborated with One Million Dance Studio, which is involved in dance-related businesses, to launch its first fashion brand, "Singular."
One Million Dance Studio operates a dance studio led by dancer Leah Kim. The company has 26 million followers on YouTube.
The dance academy, which is run by the company, is very popular both at home and abroad, with foreigners making up about 70% of the students. Meanwhile, Lotte Duty Free is also seeing an increase in the percentage of foreign customers in its overall sales.
In April, Lotte Duty Free signed a memorandum of understanding (MOU) with One Million Dance Studio to increase synergy between the two companies.
Singular is the only dancewear brand in Korea, targeting people who want to express their individuality and freedom.
She also participated in the event. She reflected the know-how she has accumulated as a dancer over the years in her fashion. She expressed her own style by making use of holes in her clothes and stacking various items.
All Singular products can be purchased at the Lotte Duty Free online store. On November 28th, a pop-up store will be opened at the main store in Myeongdong, Seoul.
The plan is to open a store.