”No business ethics”... Baskin-Robbins uses Jang Won Young's ”LUCKY VICKY” without permission for new product

Baskin-Robbins (SPC Baskin-Robbins, BR Baskin-Robbins) launches new product with catchphrase by IVE's Jang Won Young
However, after receiving criticism for "unauthorized use," sales were suspended. On the 8th, SPC Baskin-Robbins announced on its official website a new product, "LUCKY VICKY
According to the explanation, the product is a chewy mochi filled with plenty of salted milk ice cream, shaped like a cute four-leaf clover, and will be released on the 14th.
The product was made for students who were about to take the college entrance exam. However, the word "LUCKY VICKY" in the product name caused a problem.
"VICKY" is a member of "IVE" and Jang Won Young, who goes by the English name "VICKY", went to a bakery and found that they were out of bread, but "luckily, they baked it for us."
The phrase was born from the fact that the person said, "I was able to receive bread from the store." After that, the phrase "LUCKY VICKY" was created to express a positive attitude.
"Eccentric thinking" spread like a meme and became a catchphrase on TV and social media.
When the company used "LUCKY VICKY" as the name of its new product, netizens raised questions such as, "Did they get permission from Jang Won Young?" and "
The company was criticized for having no business ethics. After that, the company stopped selling "LUCKY VICKY MOCHI" products.
According to the promotion, customers who visit the store and purchase a "Lucky Baskin Robbins" quarter from the 14th to the 17th will receive a 4,000 won discount.
A representative for the store said, "We hope that the Lucky Baskin-Robbins Quarter, themed around the lucky four-leaf clover, will send positive energy to students taking entrance exams and that they will enjoy the many perks."
However, the company has still come under criticism from internet users for using Jang Won Young's catchphrase without permission and then discontinuing the product without apologizing.