Martin Kim's Tokyo flagship store to open in 2025 in partnership with Mushinsa (South Korea)

Hago House, a brand incubator that develops the fashion brand Martin Kim, and Musinsa, an e-commerce fashion mall operator, have announced that they will launch a new online retail platform in Japan.
The two companies announced that they have signed a partnership agreement to conclude an exclusive sales contract. Musinsa will handle Martin Kim's marketing and PR in Japan from the second half of 2024 to 2029.
The company will be responsible for all aspects related to distribution and sales, including opening and running new stores. The company's sales target is approximately 250 billion won (approximately 27.352 billion yen).
Hago House sells Martin Kim's products online mainly through Musinsa's
They will use an EC site. They also plan to open a flagship store in Tokyo in the first half of 2025. After that, they plan to open up to 15 stores.
Prior to this, Hago House will launch a new store on Musinsa's e-commerce site in November 2022 under the name Martin Kim.
The company has started selling its products. The company saw a positive response in the Japanese market, and decided to expand into Japan. Since October 2023, the company has been promoting pop-up stores in Tokyo, Osaka, Nagoya, Aichi, and other areas.
Customers were already gathering at the store even before it opened. With this partnership, Musinsa and Hagohouse will use global sales data to understand the purchasing patterns of local customers and the latest trends.
Martin Kim will continue to focus on Asia, starting with Japan, Hong Kong, Taiwan, Macau, and other Asian regions, and will continue to develop and expand its business.
The plan is to open stores in Canada.