HANNI (NewJeans) takes over Shibuya Scramble Crossing in UGG's Fall/Winter 2024 global campaign video!

TOKYO (November 15, 2024) - UGG (a division of Deckers), a global lifestyle brand based in Southern California,
Brands [NYSE: DECK]) will be holding a special UGG Fall/Winter 2024 global campaign from October 18th to 20th.
For three days only, the event will take over 13 large screens around Shibuya Scramble Crossing in Tokyo,
"Feels Like New" will feature HANNI from the world-famous music group "NewJeans," who continues to serve as an ambassador for the global brand.
"UGG" aired a video advertisement for Fall/Winter 2024. The video features UGG's iconic puffer jacket and the new Classic Twin Peaks style.
The campaign features HANNI, who wears Seam New Heights boldly and expresses herself through song with a global cast.
The film depicts a global cast on an energetic journey through the streets of Seoul, Korea, and is an inclusive film that celebrates being yourself without being stereotyped.
This represents UGG's commitment to creating a community. A special video of the Shibuya Scramble Crossing takeover was shot and edited by UGG Japan Official
It is also available on YouTube (https://bit.ly/48NTLr2), so please check it out.
In addition, this campaign will feature the New Heights collection shown by HANNI in a video.
Not only does she wear the collection and new platform boots, but she also wears UGG apparel and accessories, showcasing her iconic style.
Japan TEL: 0120-710-844 URL: http://www.ugg.com/jp/