The Korea Corporate Reputation Research Institute conducted a big data analysis of the boy group's individual brand reputation from October 16, 2024 to November 16, 2024.
The participation index, media index, and community index were created by analyzing consumer behavior toward individual boy group brands by extracting 70,338,147 brand big data from 745 individual boys groups.
The brand reputation index was analyzed using the communication index and community index. Compared to October's boy group brand big data of 70,976,778 items, it was down 0.90%.
In November 2024, the ranking of boy group individual brand reputation is "BTS" JIN, "ASTRO" Cha EUN WOO, G-DRAGON (BIGBANG), KANG DANIEL, "S
They were analyzed in the following order: HINee's Minho, BTS' JIMIN, BTS' Jung Kook, BTS' V, and NCT's Do Yeong.
The boy group's JIN brand, who ranked first in individual brand reputation, had a participation index of 145,969.
The media index was 646,787, the communication index was 1,735,205, and the community index was 1,680,886, resulting in a brand reputation index of 4,208,846.
This is a 20.62% increase from the October brand reputation index of 3,489,228. In second place is ASTRO's Cha EUN WOO brand, with a participation index of 583,180 and a media index of 527,9
The ranking was 36, the communication index was 1,304,322, and the community index was 1,264,626, giving a brand reputation index of 3,680,064.
The third place was the G-DRAGON brand, with a participation index of 786,600, a media index of 562,268, a communication index of 1,072,823, and a community index of 1,005.
The brand reputation index was 3,426,896, with a score of 204. The director of the Korea Corporate Reputation Research Institute, Gu Chang-hwan, said, "The brand reputation index of individual boy groups in November 2024 is 3,426,896.
According to an analysis of Land Big Data, BTS's JIN's brand ranked first. This is a 0.90% decrease compared to 70,976,778 pieces of data. Brand spending fell 17.44%
The analysis of reputation revealed that "brand issues fell 11.08%, brand communication rose 12.24%, and brand diffusion rose 0.77%."
He continued, "BTS' JIN brand, which ranked first in the boy group individual brand reputation in November 2024, is revealed in the link analysis as 'to be revealed,
"Happy, Running Wild, ARMY" were highly ranked, and in the keyword analysis, "Happy, Running Wild, ARMY" were highly ranked. "In the positive/negative rate analysis, the positive rate was analyzed to be 90.18%."
He added.
2024/11/16 13:40 KST
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