Audio AR ”SARF” and ”TVXQ” will be introduced to the 20th anniversary national tour of their Japanese debut! Album record songs and original voices of members will be streamed around the tour venues nationwide

Avex Alliance & Partners' voice AR app “SARF” will sequentially distribute voice AR content linked to the “TVXQ 20th Anniversary LIVE TOUR - ZONE”, a nationwide tour celebrating the 20th anniversary of TVXQ's debut, from the 29th November (Fri).

The SARF voice AR application provided by the Company uses GPS and beacons to deliver voice content linked to specific locations via a dedicated app. When you enter an audio spot with the app running, you can enjoy audio and music that can only be heard in that location.

The ‘TVXQ 20th Anniversary -SOUND ZONE-’ will be distributed in the vicinity of each tour venue, as well as at pop-up stores and other spots with a connection to the group, to commemorate the national tour being held to mark the 20th anniversary of their debut in Japan. The audio content by the two members of TVXQ will be distributed in various locations, along with the songs from the album ‘ZONE’.

SARF has been used for a wide variety of purposes throughout Japan, including as a sightseeing guide, for solving riddles, as a test of courage, for local disaster prevention and for navigation at events, but this is the first time it has been linked to an artist's national tour venue. The aim of this project is to use voice AR at live music events to provide a new experience with pilgrimage and game elements that many fans can enjoy, and to create opportunities to get to know the local area through new encounters and discoveries in places they have never visited before, thereby contributing to the revitalisation of the area. The aim of the project is to contribute to the revitalisation of the region. By combining its own IP, live music events and SARF in the future, AAP will propose IP and live music event plans that are close to the local community, such as solving tourism issues such as overtourism and creating local liveliness.



Saitama/Aichi
Saitama Super Arena area (8 Shintoshin, Chuo-ku, Saitama City, Saitama Prefecture)
Period: 29 Nov (Fri) 13:00 - 1 Dec (Sun) 21:00
Sakae Loft area (3-4-5 Sakae, Naka-ku, Nagoya City, Aichi Prefecture)
Period: 30 Nov (Sat) 10:00 - 9 Dec (Mon) 22:00
Spaghetti House Yokoi (3-10-11 Sakae, Naka-ku, Nagoya City, Aichi Prefecture)
Period: 30 Nov (Sat) 11:00 - 9 Dec (Mon) 22:00
Around Port Messe Nagoya Exhibition Hall 1 (Aichi Prefecture)