中国の広告業「比較的早い成長を維持」…業務収入が前年比6.1%増=中国報道
China's advertising industry 'maintains relatively fast growth' - revenue up 6.1% year-on-year - Chinese media report
The State Administration for Market Regulation released data on China's advertising industry on the 27th. According to the published data, the advertising revenues of the top 857 advertising companies and business units in China for the first nine months of this year were up 1.2% from the same period last year.
During the same period, China's advertising industry maintained a relatively fast growth rate.
Advertising revenue from mobile phones increased 15.4% year on year to 499.45 billion yen (approximately 10.5 trillion yen). Of this, advertising revenue from mobile internet increased 30.3% to 456.34 billion yen.
The advertising revenue of business units such as radio and television stations, newspapers and magazines increased by 2.9% to 1.2 trillion yen.
The total revenue from internet advertising increased by 75% to 2.37 billion formers (approximately 49.6 billion yen).
2024/11/28 15:32 KST
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