Kim Soohyeon & Kim JiWoo-won win the Grand Prize in the Outdoor Category at the Korea Advertising Awards together with Homeplus

On the 2nd, Homeplus announced that the outdoor advertisement it unveiled in April in collaboration with advertising agency HSAD and Hanwha General Insurance won the grand prize in the outdoor category at the 2024 Korea Advertising Awards.
The 31st Korea Advertising Awards 2024 will award 14 general categories and one special category across advertising media including television, digital, print and outdoor.
Every year, about 2,000 works are submitted and compete. This year, 69 works were named as winners. The outdoor advertisement of "Homeplus" was a distinctive and sensational plan that took into consideration the characteristics of the location.
Homeplus was awarded the grand prize in recognition of its creative thinking and ability. The company is promoting the LED lighting display at Star Picasso Building in Hongdae Station, which has a large population of 10,000 people.
・An advertisement featuring Soohyeon was posted. The campaign was focused on the "2024 Price Stability Project," which is being carried out throughout the year with the goal of stabilizing prices and stimulating consumption.
In particular, the brand advertisement for Hanwha Insurance, for which Kim JiWoo is a model, is located across the street.
The two actors were placed side by side, giving viewers the fun of having a conversation as if they were in a drama. Kim Soo-hyeon and Kim Ji-woon worked together in the tvNTV series "Queen of Tears."
Jung Jun-seok, head of brand marketing at Homeplus, said, "We have been trying to provide our customers with a fresh experience for a long time, and the result is a meaningful event.
It is all the more meaningful now that it is attracting attention," he said. "We will continue to lead industry trends with innovative and diverse advertising campaigns and work to strengthen communication with customers."