Luxury car ”Genesis” sold in Middle East and Central Asia, expanding into growing markets - Korea

Hyundai Motor has recently been releasing new models of its luxury car brand, Genesis, in the Middle East and Central Asia.
At the end of November, a minor change model of the sports utility vehicle (SUV) "GV70" will be released in Qatar.
The company has begun to develop the Middle East and African markets. In early 2025, it will launch the electric vehicle (EV) "GV70" to expand its EV lineup.
In Kazakhstan, the company has partnered with local competitor Astana Motors to produce vehicles using the complete knockdown (CKD) method and provide sales to the supplier.
In the United States, sales from January to October increased 4.4% year-on-year to a total of 58,841 units. Of these, 23,228 units were "GV70" models, including EVs.
While there won't be a significant increase in sales in the state, the company plans to start selling the high-performance GV60 Magma model from the second half of 2025.
According to the Korea Automobility Industry Association (KAMA), from January to October
The number of Genesis exports, which was estimated at 62,189 units, was down 15% from the same period last year. In response, Hyundai Motor has been promoting the quality and competitiveness of the Genesis, and is aiming to boost sales in the region by 2025, as demand for luxury cars is growing.
The company plans to focus on expanding the market in which it has a presence. It plans to start mass production of the G60 Magma in the second half of 2025 and to sell the large SUV GV90 globally in 2026, strengthening its lineup.
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