LGU+ character ”Muno” is popular among a wide range of people, sales have increased 450% in 5 years = Korea

Sales related to "Muno," the original character of telecommunications giant LG U+, have increased 450% in five years to 4 billion won (about 423.6 million yen).
Muno, which the company announced in 2020, is set to be an employee of the MZ generation (Millennials and Z generations, born between the 1980s and 2000s). His cute appearance has attracted a wide range of fans from elementary school students to adults.
He has a wide fan base, including young office workers. In 2023, he won the Vice Minister of Culture, Sports and Tourism Award in the character category at the Korea Content Awards.
Since 2020, the company has been earning revenue by selling Muno-related goods through digital channels and brick-and-mortar stores.
Overall sales are also increasing due to sales from the Sense contract and increased merchandise sales. In 2020, 99.8% of Muno-related sales were digital-related, but in 2024, digital-related (
The company has diversified its sales into video games (11.3%), analog (49.7%), and license sales (39%). The company also participates in various events to increase customer awareness of Muno.
The company plans to collaborate with businesses in various fields to expand Muno-related content in the future. It will also proceed with the production of animation with Muno as the main character.
They are also considering opening a store called "Muno Shop."