MINI Korea conducted a PPL (indirect advertisement) for the premium high-performance sports utility vehicle (SUV) ‘New MINI JCW Countryman ALL4’ for BTS‘ official YouTube channel “BANGTANTV”’s own variety programme ‘Run Seokjin’.
‘Run Seokjin’ is JIN's first solo variety show on his own YouTube channel since his debut, in which he introduces the challenges of various activities such as climbing Mt Hallasan in Jeju, maritime police training and experiencing an abandoned house. The programme is highly popular, with an average of 1.93 million views and a cumulative total of more than 34 million enquiries.
The 12th episode of ‘Run Seokjin’, which resumed on the 3rd after a month-long break, ended with JIN driving a ‘New MINI JCW Countryman ALL4’ after a confrontation with a guest. JIN was particularly mystified to see the ‘New MINI JCW Countryman ALL4’ respond to the greeting ‘Hello MINI’ and showed a high level of satisfaction using the Korean MINI navigation system, which includes an augmented reality function.
The New MINI JCW Countryman ALL4, which was officially launched in Korea in June, is a high-performance model of the third-generation, completely changed MINI Countryman.
Episode 12 of ‘Run Seokjin’ with the ‘New MINI JCW Countryman ALL4’ can be viewed on BTS' official YouTube channel “BANGTANTV” or on the global super fan platform “Weverse”.
