BTS' JIN teams up with culinary expert Baek Jongwon to start alcohol business

Global group BTS' JIN joins forces with THE BORN Korea CEO Baek Jongwon to enter the alcoholic beverage business
According to reports on the 11th, Yesandoga, an agricultural company established by Jin and CEO Baek through joint investments, will be releasing a distilled alcoholic beverage called "IGIN" this month.
"Aigin" is a traditional alcoholic drink made with the characteristics of Yesan, Chungnam, where Baek is from. It is made not only with distilled alcohol but also with apples from Yesan, a local produce.
It has also been revealed that the drink will be released in the form of ready-to-drink (RTD) beverages using a variety of fruits, including watermelon and plum.
JIN and Baek Jongwon will be heading to Yesan County, South Chungcheong Province in December 2022 for this project.
The company established Genie's Lamp, an agricultural corporation headquartered in the city of Hanoi. Genie's Lamp will be in charge of manufacturing "Aigin" from now on, while Yesandoga, an affiliate of The Born Korea, will be in charge of distributing alcoholic beverages.
Thus, JIN is the first member of BTS to start a personal business. The fact that CEO Baek, who is well-known in the restaurant industry, is the co-developer has attracted even more attention.
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