Bakery ”TOUS LE JOURS” rebrands for the first time in eight years, with a sophisticated and bright atmosphere (Korea)

Tous Les Jours, a bakery chain operated by CJ Foodville, a restaurant chain, has renewed its brand for the first time in eight years.
While keeping the same concept, they have evolved into a "premium bakery cafe" by changing the products and space.
On the 13th, a new concept Tourage will open at Gangnam Station in Seoul.
The company plans to start by applying the new brand concept to its directly managed stores. Under the new brand, pastries with a variety of flavors, fruit-topped buns, and other items will be available.
The store sells a carefully selected range of popular items, including fresh cream cakes and pastries that go well with coffee. The store has been designed to streamline customer traffic by separating the purchasing and cafe areas.
A variety of seating options have been arranged to create a comfortable atmosphere in the store, and communication with customers has been strengthened by installing an open kitchen and lowering the service desk.
In addition, the green color of "TOUS LE JOURS" has been re-analyzed to create a modern and sophisticated color scheme, creating a lively atmosphere.
The store is decorated with tiles depicting baking bread, and various interior elements symbolize the new brand concept.