Many K-Pop artists, including ”LE SSERAFIM,” make it onto the ”Luminate Index,” a measure of their influence

K-pop artists such as "LE SSERAFIM" and "Stray Kids" ranked highly on many charts, demonstrating their influence in the United States.
American market research company Luminate released the Luminate Index on the 17th. Luminate is the number of artists who have appeared on the American Billboard charts.
The company is a market research firm that provides music sales data, and in October of this year, it launched a new "Luminate Index" to measure the influence of artists.
The Luminate Index is 30 percent streaming, 15 percent social media, and 15 percent aggregator.
The awards are comprised of 25 percent artist awareness, 15 percent mass appeal, and 15 percent participation points (live event and live streaming tickets, brand participation, etc.).
Among the top 250 people on the Luminate Index for the third quarter of this year, pop star Taylor Swift ranked first, followed by Adele in second and Beyoncé in third.
A total of eight K-POP groups were ranked in the Luminate Index. The highest-ranked group was LE
SSERAFIM" ranked 66th (72 points).
Kids" ranked 84th (70 points), "NewJeans" ranked 97th (68 points), and "TOMORROW X
TOGETHER ranked 106th (67 points), ITZY ranked 153rd (61 points), TWICE ranked 177th (60 points), (G)I-DLE ranked 225th (56 points), and BLAC
Lisa of KPINK came in at 235th place (55 points). The inclusion of K-POP groups in the rankings shows their growing influence among American music consumers.
Luminate did not disclose the specific scores for each category, but when it calculated the index only for women aged 13 to 34 in the United States, the scores were almost equal.
Comparing the scores of TOMORROW X TOGETHER (84 points), Miley Cyrus (82 points), and Olivia Rodrigo (82 points), we explain the characteristics of K-POP fandom.
"TOMORROW X TOGETHER" showed low numbers in terms of awareness and streaming share, but the level of fan participation was overwhelmingly high. All indicators were stable.
Based on this, K-POP groups such as "TOMORROW X TOGETHER" have been gaining popularity due to their high level of fan participation.
It is believed that they have expanded their influence in America.