Cookie Run: Playverse's strategy to expand globally with trading cards = Korea

Yang Hye-seong, head of trading card games (TCG) at game maker DevSisters, spoke about the company's TCG "Cookie Run:
Yang TCG's sales manager said, "The market for TCG cards, which have low manufacturing costs, is gradually growing, and even if production volume increases,
We can reduce manufacturing costs. We partnered with Asmodee Korea, a Korean board game distributor, to cut out the middleman's margin. As subcultures spread, TCGs also became popular among more than just card collectors.
"The demand is growing overseas," he said. The trading card game will be released in Taiwan in February 2024. It will then be expanded to five Southeast Asian countries, including Thailand and Singapore.
In five Southeast Asian countries where awareness of the card is high, 70% of the cards prepared for the market have already been sold in advance through pre-orders.
In the future, the company plans to expand into the United States, where TCGs are very popular.
The CG market is so large that it accounts for more than 25% of the world market. For this reason, the company is currently preparing to release "Cookie Run: Bravers," which is scheduled to be released in the second half of 2025.
Yang TCG Cell Head said, "Our goal is to quickly establish Cookie Run: Bravers in overseas markets and make it the top TCG in Korea."