Bang Si Hyuk, HYBE Chairman, ”Success in the US market seemed far away, but thanks to the efforts of BTS and myself, it seems to have become more widely understood.”

Bang Si Hyuk, chairman of HYBE, spoke about the success of "BTS" and K-POP. On the 23rd, the YouTube channel "Asia Society" posted a video titled "Bang
Si-Hyuk of HYBE Discusses BTS, Rise of K-pop and Korean Culture, and his
A video titled "HYBE's Bang Si Hyuk Talks About BTS, the Rise of K-Pop and Korean Culture, and His Creative Process" was posted.
In the video released, Bang Si Hyuk said, "Honestly, I never imagined (BTS' success). In fact, when I was young, I thought the American music market represented global music.
"It felt so far away, and everyone was a hero, so I didn't think I could get close," he said. "When I started walking with BTS, that path led to the results we have now.
I never thought I would be able to do it. About two and a half years after BTS debuted, I had a premonition that I could do something that no one else in Asia had been able to do before.
"I've been chasing my dreams and that's how I've gotten to where I am now. But looking back on it recently, there are many times when what I'm doing feels unrealistic. Tonight was no different," he said with a laugh.
Bang Si Hyuk said, "I think that the clash of cultures is a huge thing that can create tragedies in the world. When we can understand each other practically and that understanding is based on culture, the world will become a peaceful place.
"I think that we can pursue prosperity while developing further in harmony. More broadly speaking, I think we should accept each other's differences and use those differences as materials," he said.
I can't say that BTS did everything, but before BTS achieved global success, the understanding of Asian culture was very narrow-minded or localized, and people who liked Asian culture were
I think I just stayed as a person with very unique tastes. Thanks to BTS, people around the world have started to think that the things I've worked hard for are hot, and I think that our mutual understanding has increased.
" At the same time, "The reason why America and the world are now trying to follow Asian culture and develop it further is not simply for cultural exchange, but for the sake of world peace and the development of humanity.
In response to the question, "What kind of music should be accepted in both the Korean and global markets?" Bang Si Hyuk said, "Balance is always the most important thing.
Rather than dividing things into "this is global" and "this is Korean," I think that in the end, there are universal values that all human beings pursue differently. Whether it's the melody of music or the theme of lyrics,
I create music based on universality, and I try to find a way to mix what I have learned as a Korean and what I have been exposed to through American music and global music culture.
"We are focused on how to create a powerful emotion that stands as a piece of content in itself, rather than simply being a mixture of two cultures," he added.