Actor Song Joong Ki hasn't had a hit since remarrying... What's the problem?

Actor Song Joong Ki has been struggling with a series of crushing box office failures since his marriage. What could be the problem? On the 7th (today), the Korean Film Council announced that it had received a complaint from the integrated computer network of the cinema ticketing system.
According to Twitch's tally, the film "Bogota: Land of Last Chance," starring Song Joong Ki, ranked third after "Harbin" and "Firefighter." The total number of viewers was 336,349, making it the highest in one day.
The number of spectators at the event has fallen to the 10,000 range, putting the event in a critical situation. It is still far from the break-even point of 3 million, and it is not expected to be easy to break the 500,000 mark.
The film "Bogota" is about a group of people heading to Bogota, Colombia, on the other side of the world, with new hope, right after the IMF (International Financial Crisis).
The story depicts the events that unfold when Guk-ki (played by Song Joong Ki), a young man, meets Suyeong (played by Lee Hee-Jun) and Sergeant Park (played by Kwon Hea-Hyo), two powerful figures in Korean society.
The film was shot in Colombia and experienced hardships during filming due to the COVID-19 virus outbreak, which forced filming to be halted. Song Joong Ki appeared in the film to promote it.
"I think the emotional impact of this film is quite large. I shot it under difficult circumstances, but it's been five years since I started filming this film. I went to Colombia to make 'Bogota,'
We filmed for a few months, but then COVID hit and filming was halted, so we got together again to film and are finally releasing it," he said, showing his special affection for the series.
However, for a film that Song Joong Ki put his heart into, the film has been met with harsh criticism.
The V Egg Index was 79%, the Naver live audience rating was 7.04, and the netizen rating was only 4.76. Overall, the content was choppy and the ending was unclear.
Song Joong Ki mostly plays smart and refreshing young men in TV Series, and tough and blunt characters in movies.
He showed off his rugged acting in the Netflix movie "Roh Ki-wan" released in March 2024, but it only got a rating of 6 points and was a box office failure.
In this way, Song Joong Ki has been on the road to a series of box office failures since his marriage in January 2023. Despite his busy schedule and devoting himself to promoting "Bogota," he ended up not being featured in Hot Topic.
It is unfortunate that the part that is the subject of the drama is about his wife Keity and their two children. Fortunately, his next work is the TV series "My Youth." The TV series is about Song Hye-soo, who started his ordinary life later than most people.
This is a touching love story TV series about Woo Hye (played by Song Joong Ki) and Song Jae Young (played by Chun Woo Hee), who must destroy the peace of their first love in order to succeed.
As this is a complex genre, attention is focused on whether the TV series will become a hit.