The company announced that it would sell "Mac & Ski" (makgeolli and whiskey), a mix of its own brand's Jim Beam whiskey.
The product will be sold at GS25 and GS The Fresh stores nationwide from the 15th, with a limited number of 60,000 bottles. The price is 8,500 won (about 9,500 yen) per bottle.
On the 6th, the company had previously made a pre-order for a box of six bottles of the same product through its app, but the 250 boxes it had prepared were sold out on the same day.
The company decided to sell "Mack & Suki" in response to the recent trend of mixing alcohol in Korea.
At GS25, the proportion of highballs in total sales increased from 10.8% in 2023 to 25.9% in the first half of 2024.
"Mack & Ski" is made with Chipyeong makgeolli, which is made by fermenting Korean rice and Chipyeong Brewery's koji three times, and
By mixing 7.7% of Beam, the sweetness of makgeolli and the oak aroma of whiskey can be enjoyed at the same time.
It incorporates the rich aroma unique to bourbon to enhance the flavor.
2025/01/09 09:44 KST
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