”Future Bank” opens at IT exhibition using AI for investment advice - Korean media

Shinhan Bank unveiled a futuristic bank that utilizes artificial intelligence (AI) technology at the world's largest IT exhibition, CES 2025. This is the first time the corporate bank has participated in CES.
It presented a future growth model to evaluate the growth of technology companies using AI. Other banks and financial companies are focusing on grasping the next generation of IT trends by sending their practitioners rather than setting up booths.
According to the financial industry, only Shinhan Bank and Industrial Bank of Japan set up booths at CES 2025 in Las Vegas. Shinhan Bank held a booth entitled "Future Banking Consultation Channel Concept."
The booth will be used by AI bank staff and digital devices to conduct business, creating an unmanned store. At the booth, customers can easily exchange money and sign up for deposit products without the need for a bank staff member.
This is an upgraded version of the AI branch that opened in Seosomun. In particular, Shinhan Bank unveiled AI Investment Mate, which is recognized as a pioneer in the industry. AI Investment Mate utilizes AI
It is a service that checks various figures and fact-checks whether financial investment information is correct. Shinhan Financial, which is serious about digitalization, handles stockholding, banking, cards, securities, and venture investment.
A total of 35 people from the company, including Shinhan Bank, attended CES 2025. Shinhan Financial Chairman Jin Ok-dong attended the Mobile World Congress (MWC) held in Spain last year and Shinhan Bank's Chung
President Sang Hyuk is keeping a close eye on digital trends, including visiting CES 2024. This year, Industrial Bank of Korea will be participating in CES for the first time, introducing AI technology that will be used to foster startups.
These include a future growth model that uses big data and AI to evaluate the growth potential of companies within the last seven years of their founding, and the digital management support platform "IBK Box."
Other banks and financial companies focused on risk management due to the emergency state of emergency imposed at the end of last year and high exchange rates, and only their working-level staff attended the meeting.
Woori Financial has dispatched about 20 people, including the head of the platform divisions for stockholding, banking, and non-life insurance, including Park Jeong-hoon, director of the bank's management research institute.
15 people from the business sector, including capital, visited CES. Nonghyup Bank sent five people from the digital, card and IT departments. Hana Financial Chairman Ham Young Ji personally attended CES last year.
"The political and economic situation in South Korea changed dramatically at the end of last year, so risk management was important," said a bank official. "Also, the president and other executives met in large numbers.
"However, it has been difficult for financial holding companies to send large delegations or for CEOs to directly participate as they did in the past."