SM Entertainment unveils new slogan ”THE CULTURE, THE FUTURE” to mark 30th anniversary
SM Entertainment (hereinafter referred to as SM) has unveiled a new slogan to commemorate its 30th anniversary. SM, which was founded on February 14, 1995, is celebrating its 30th anniversary this year. On the 10th,
They declared their new slogan, "HE CULTURE, THE FUTURE," and released a 30th anniversary film on SMTOWN's YouTube channel.
SM's new slogan, "THE CULTURE, THE FUTURE," aims to create unrivaled value in the global music market based on the cultural heritage that SM has built up to date.
The new album contains the company's ambition to lead the future of K-POP and to continue to be a part of the daily lives and memories of many people through music and culture, beyond the past 30 years.
The slogan for this project is the upcoming 30th anniversary album "2025 SMTOWN: THE CULTURE, THE
It will be used in various areas of the 30th anniversary project, including the performance name and CI for "SMTOWN LIVE 2025" and "SMTOWN FUTURE".
In addition, the 30th anniversary film "THE FUTURE" depicts new employees starting their day strong, designers preparing their outfits, and
A nurse, a pregnant woman waiting for her baby, a student dreaming of becoming a musician, a job seeker preparing his resume to get the final pass, an athlete devoted to setting records, a trainee sweating passionately, and more.
The previously released "THE
Following "Our Culture," this video also has a relatable story and has received a enthusiastic response from fans.
The image for "Dream" features KANGTA, BoA, TVXQ, and SUPER SM members against the backdrop of light blue clouds, which often appear in choreography practice videos and are one of SM's symbols.
JUNIOR”, “Girls' Generation”, “SHINee”, “EXO”, “RedVelvet”, “NCT 127”, “NCT
DREAM”, “WayV”, “aespa”, “RIIZE”, “NCT
WISH, LUCAS (former NCT), virtual artist naevis, etc.
A total of 65 artists who participated in the 0th anniversary commemorative photo shoot gathered together, demonstrating SM's unrivaled IP power.
SM will also be opening a website as part of its 30th anniversary project.
The main page, which was released today, is receiving a positive response, as it not only features individual portraits of 65 artists, but also allows users to take photos with the artists through a webcam function.
More pages will be added in the future where users can enjoy SM content, and high participation from "PINK BLOOD" fans from all over the world is expected.
To celebrate its 30th anniversary, SM will hold the "SMTOWN" event at Kocheok Sky Dome in Seoul on the 11th and 12th.
LIVE 2025 [THE CULTURE, THE FUTURE] in SEOUL will be held.
