A Hana Financial Group representative said, "G-DRAGON's trendy and creative image shows his unique sense and music.
The Group has been creating new value in finance by building a single innovative platform under the vision of "one connected finance for everyone."
G-DRAGON is a top artist who has shown a strong individuality not only in music but also in the fields of fashion and art, and is known for his innovation and modernity.
Hana Financial Group has achieved the best results in its respective fields as a leading bank and a number one artist, and the synergy between G-DRAGON and Hana Financial Group is expected to grow even more.
That is why people are looking forward to it. G-DRAGON, who recently made a splendid comeback after seven years, not only swept all music charts upon his comeback, but also achieved the fastest number of likes on any music site.
The total number of views for the year-end performance reached 88 million, proving that the King is returning. G-DRAGON emphasized the meaning of "one" by posting an SNS account at 11:11 p.m. on January 11th.
At the same time, G-DRAGON was also featured on the social media accounts of Hana Bank, a major subsidiary of the Hana Financial Group.
The image that suggests this was released. This is a new way of announcing models that has never been seen before in the financial industry. This will be the start of the "Hana Playlist Concert" that all generations can enjoy together.
Hana Financial Group, which has been carrying out innovative branding activities such as brand experience marketing targeting the MZ generation, "Seongsu International Airport," and creative fields in the culture and arts fields,
G-DRAGON, who has pioneered the new market, is expected to create new synergies in the future.
"I think this partnership with Hana Financial Group, which has been involved in many marketing campaigns, is even more meaningful and special," he said. "We will create something new and unprecedented in the advertising and marketing fields.
"I'm really looking forward to trying something new," he said. Following Son HeungMin, Lim Young Woong, An Yu Jin, and Kang Ho-dong, there is also G-DRAGON, making for an overwhelming lineup of models.
Hana Financial Group, which created the model, plans to develop optimized branding activities by developing messages that match the symbolism of each model and the needs of each guest.
A source from the group said, "Following Son Heung Min's sound leadership, Lim Young Woong's warm consideration, An Yu Jin's youthful and bright energy, and Kang Ho Dong's encouraging partnership,
"We will provide new and creative brand content so that people can look forward to tomorrow," the company said.
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2025/01/12 14:45 KST
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