Kim Soohyeon launches new campaign with Jo Malone London

Jo Malone London is a boutique fragrance and lifestyle brand from London.
At the "Wood Sage & Sea Salt" event in London, together with Kim Soohyeon, Asia ambassador,
The photo shoot and video for the "Wood Sage & Sea Salt" campaign, which is the first project by Jo Malone London and Kim Soohyeon to be unveiled this year, are
The campaign will be released on Jo Malone London's official social media platforms, including the Kakao Channel. Kim Soohyeon will be sharing the scent while filming a campaign video with an ASMR concept.
With the inspirational sea as the backdrop, Kim Soo-hyeon exuded his unique boyish charm, drawing admiration from the staff on set.
London's Wood Sage & Sea Salt Cologne is inspired by the British coast.
The fragrance has been so loved that it has even gained a fanbase of fragrance enthusiasts. The scent embodies the sensory experience of the fresh breezes blowing along the British coast and the waves crashing against the cliffs.
Meanwhile, this campaign also includes a special promotion for fans.
When you purchase Wood Sage & Sea Salt Cologne at the London boutique, you will receive a photo card signed by Kim Soohyeon.
In addition, customers who purchase the 50ml or 100ml version of "Wood Sage & Sea Salt Cologne" will receive a colored cologne cap with Kim Soohyeon's signature.
Available in limited quantities on a first-come, first-served basis.