「NewJeans」、ADORからの独自活動のブレーキにも平穏なSNS…スポンサーからのプレゼントも認証
”NewJeans” remains calm on social media despite ADOR's suspension of its own activities... Also recognizes gifts from sponsors
The group "NewJeans" has been actively communicating with fans and attracting attention, despite the suspension of independent activities by ADOR, a label under HYBE.
ADOR recently filed a petition for a provisional injunction against the members of "NewJeans" to the Seoul Central District Court for "preserving the status of the planning company and prohibiting them from entering into advertising contracts, etc."
This is to prevent the members of "NewJeans" from making their own advertising contracts and advertising activities until the ruling of the lawsuit filed by ADOR last December to confirm the validity of the exclusive contract.
ADOR also said that it had no choice but to file for a provisional injunction to prevent confusion and damage to third parties such as advertisers, but that it had worked with the members of "NewJeans."
ADOR stated, "We have continued to provide all manpower and facilities necessary for entertainment activities, and plan to continue doing so in the future," and announced that the activities that have been completed this year
However, even after ADOR announced its position, NewJeans has separated from its existing official SNS account and
They are continuing to communicate through their newly opened "jeanzforfree" account, which is eye-catching as it also contains confirmations of gifts they received from sponsors.
The gifts include a bouquet of flowers from Coca-Cola and a specially packaged cola. NewJeans will be Coca-Cola's global ambassador in March 2023.
Since then, they have collaborated on various advertisements and collaborations. In addition, NewJeans has been active on social media, posting selfies and authenticating shoes with initials engraved on them.
If the court accepts ADOR's lawsuit, it will put a brake on NewJeans' independent activities, including advertising.
The future of "ADOR" is attracting attention. Meanwhile, "NewJeans" has been making its own moves since announcing on November 29 last year that its exclusive contract with ADOR would be terminated.
I have now completed all of the official schedules that I had promised with ADOR.
2025/01/14 19:44 KST
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