The group "VVUP" is attracting attention by collaborating with a fashion brand.
On the 16th, LONA announced that they will be collaborating with VVUP on the RICH & FAMOUS collection.
LONA's "RICH & FAMOUS" collection showcases designs that incorporate a free-spirited sensibility into a luxurious atmosphere, enhancing the trendy appeal of VVUP.
"MARK & LONA" representative Matsumura said of the collaboration, "We have infinite possibilities for the young and unique characters of 'VVUP'.
"I felt there was potential in this. The image of 'RICH & FAMOUS' and the appeal of 'VVUP' matched perfectly, and I have high hopes for future developments."
"VVUP" also said, "We are happy to be able to collaborate. We will continue to promote "RICH &
"I'll be introducing the 'FAMOUS' collection," he said. This collection is based on the new song '4 FAMOUS' by 'VVUP', which was released on the 15th.
It first appeared in a special video for "MARK & LONA Life" and has garnered attention, and is scheduled to be sold in limited quantities on the "MARK & LONA" official website and in some stores.
