Lotteria's new menu item sells out every day due to synergistic effects with TV show = Korea

At the fast food chain "Lotteria," the new menu item "Napoli Maffia Mozzarella Burger" has been out of stock every day.
This menu was developed by chef Kwon Sungjun, who won the "Black and White Spoon: Cooking Class War" contest. The existing menu "Mozzarella in the Burger" has been added with Kwon's special recipe.
The popularity of the product is due to the high level of interest in Kwon and the uniqueness of the product itself. The product is characterized by the fact that the main ingredient of the pate is Italian mozzarella cheese and that basil is added.
There are two types, "Tomato Basil" and "Balsamic Basil", and the price for each is 8,900 won (about 966 yen).
Lotteria has launched new products such as the "King Tonkatsu Burger"
The menu has been on sale for a long time. However, this is the first time that a new menu item has sold out like this. Since its release on the 16th, the product has sold over 450,000 units in one week. 78% of purchasers
During the same period, Lotteria's sales also increased 33% year-on-year to 30 billion won (approximately 3.2 billion yen). Of this, sales over the two-day weekend (18th-19th) amounted to 10 billion won.
It has reached 10,088,530,000 won (approximately 1,088,530,000 yen).