JAEJOONG's image character perfume ”Le Lien” will be released on his birthday, January 26th... It will also be featured on a large sign at Shibuya Station

"Le Lien" is available in two eau de parfum varieties: "Rose," which creates an elegant and glamorous space, and "Wood," which has an exotic impression and a captivating sexiness.
The brand message, "And so today begins," conveys the desire to "add a touch of quality to your everyday life."
The visual image is by JAEJOONG (JAEJUNG). A new photo was taken for this product, and the package design and fragrance were created in collaboration with JAEJOONG.
The release date, January 26th, is also JAEJOONG's birthday. A pop-up store will be open at Shibuya Modi Marui for a limited time from January 30th to February 2nd.
A Royal Box set of two types will be sold, each containing an acrylic plate with a photo of JAEJOONG. In addition, an original poster will be given as a bonus with each purchase.
(The Yaru Box will be sold on the EC site in limited quantities.) A large sign with JAEJOONG's visual will be displayed at Shibuya Station until February 2nd. Comment from JAEJOONG:
Hello, this is Jaejoong. I was in charge of the visual image for the Eau de Parfum "Le Lien." I hope this fragrance will bring special moments and heartwarming connections to your daily life.
I would be happy if I could deliver this message to you. JAEJOONG <Product Information> Released on January 26, 2025 Eau de Parfum "Le Lien" <Wood / Rose>
Sales site https://x.gd/lelien OfficialHP https://lelien-official.jp Sales form Pouch Co., Ltd. /
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