South Korea's food industry strengthens its own sales sites to reduce dependency on other companies and manage risks

As the scale of sales of frozen foods via online shopping expands, food manufacturers are strengthening their own sales sites.
Our Home plans to hold events and reorganize categories at the "Our Home Mall" in 2024.
As a result of the aggressive marketing activities, the number of new subscribers increased by 78% compared to the previous year, the largest increase since the site was launched in 2016.
Daesang is expanding its shopping mall, which previously only sold products under its group company brands, to include products made by other companies.
CJ CheilJedang also added products to its website. As a result of selling products exclusive to the site, sales have increased by about 25% since 2019, and the number of members has increased by 24%. In addition, CJ CheilJedang has launched some new products before other companies and has been offering discounts.
By offering discount sales, the number of members as of November 2024 will increase by 12% compared to the same period last year. HY (formerly Korea Yakult) is also expanding its product lineup beyond dairy products to cosmetics and health foods, aiming to attract customers.
An industry insider said, "Food manufacturers are strengthening their own sales sites to reduce their dependency on other distribution channels and cut distribution and logistics costs.
C) This is also one of the risk countermeasures in the EC business following the major incident in which Timon and Wemep, which are subsidiaries of the Qoo10 website, did not pay sales revenue to sellers."
It was revealed.