IVE releases music video teaser for ”ATTITUDE,” in which Jang Won Young participated in writing the lyrics
Ahead of the release of their new album, IVE released the music video teaser for their new song "ATTITUDE" on the 1st.
"ATTITUDE" is one of the double title tracks from the group's third mini-album, "IVE EMPATHY."
The music video teaser released on this day begins with the lyrics, "Are you sure to be a member of a loveless society?
The video begins with someone checking "Yes" on the entry form that asks "Are you a Loveless Society?". After that, the members who joined the "Loveless Society" start to act mechanically.
The song depicts her maintaining a firm attitude among people who are trying to make ends meet. A part of the song was revealed through this teaser.
This song was created by sampling "Tom's Diner" by Nnu Vega. The strong melody and lyrics are typical of "IVE" music, such as "What would I do if I was hunched over? / Luck is always on my side".
The lyrics, which emphasize the "self-confidence" of the group, have been added, raising fans' expectations for the original song.
The song is about taking a proactive stance and cheerfully accepting an unchangeable situation through the only thing you can change: your attitude."
IVE will release their comeback album at 6 p.m. on the 3rd.