Two Korean companies establish Japanese subsidiaries to revitalize cross-border e-commerce - Korean media

Mobidu, which develops video solutions for the NFL's Super Bowl, has entered into a partnership with COCOA (Cross Commerce), a Korean company that distributes Korean products in Japan.
Mobidu Japan, a joint venture with the Japan-based Omnibus Over Center Of Asia, was established in Japan. The company's Super Bowl video solution, "Sauce," uses its own systems.
From providing live stream solutions for shopping malls to program production and marketing to target demographics, Shoppable is an e-commerce (EC) activation system that uses video.
Mobidu Japan is offering "Source Club", a short video service specialized for EC in Japan. For companies planning to sell short videos and products on their own websites,
It is a service that captures the needs of Koreans. The company is also preparing for a cross-border e-commerce business between Japan and Korea. Through live commerce, it will be possible to sell products from popular Japanese fashion brands in Korea and vice versa.
The products will be sold in Japan. Mobidu CEO Lee Yoon-hee said, "We are using live commerce and short videos to target the Japanese MZ generation (Millennials and Generation Z, born between the 1980s and 2000s)."
"As sales via e-commerce expands, the establishment of a Japanese subsidiary will be a stepping stone to expanding the scale of cross-border e-commerce," he said. The company plans to expand into Thailand, Vietnam, and other countries, starting with Japan.
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