Rategy is the world's first and largest Bitcoin treasury company, the largest independent Business Intelligence (BI) company and a Nasdaq-100 index company.
The rebranding is a natural change that reflects the company's strategic direction and global expansion. The new logo features a "B" that symbolizes Bitcoin, and a "S" that represents the company's future.
The brand will highlight trategy’s unique position as a Bitcoin strategy and treasury company. The brand’s main color is orange, which represents energy, intelligence, and bitcoin.
To learn more about AI-based business intelligence (BI) software for the enterprise, visit Strategy
You can check out the software on their homepage, and official Strategy brand merchandise can be purchased on their store homepage.
"The Strategy Founder and Chairman of the Board, Michael Saylor,
Saylor said, "Strategy is one of the most powerful and positive words in the history of mankind."
"It is also a simplification of our company name, focusing on our core values," he said. He also quoted French author Antoine de Saint-Exupéry, who said, "Perfection is not something that is perfect."
"This will happen not when there is nothing more to add, but when there is nothing more to take away," he said, adding, "In our 35-year business journey, this brand renewal is the perfect
"Strategy is a game changer that combines two of the most transformative technologies of the 21st century: Bitcoin and artificial intelligence," said Phong Le, president and CEO of Strategy.
"Our new mission is to clearly communicate our value in the global market and ensure that shareholders, customers, partners and employees understand our strategy," the company said.
"This will help develop the strategy into a more sustainable one," he said. Meanwhile, the strategy is scheduled to release results today (4 p.m. ET).
2025/02/06 10:19 KST
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