ASTRO's EUN WOO becomes Shinhan Bank's new advertising model... Video ad released on the 11th

South Korea's Shinhan Bank announced on the 7th that it has selected ASTRO's Cha EUN WOO as the advertising model for its new brand.
On January 31, Shinhan Bank posted a picture of a person's silhouette on social media.
As soon as the video was released, comments like "Cha EUN WOO" followed one after another, and it became the most viewed video on YouTube in a week.
It has attracted a lot of attention, with 150,000 views and 18,000 likes on Instagram. As a result, Shinhan Bank decided to release it earlier than originally planned.
Shinhan Bank is a group that has been praised by people of all generations for its unstoppable challenges across genres and fields.
First, Shinhan Bank will release a video ad featuring Cha Eunwoo's trendy charm to coincide with the launch of the SOL Conference Passbook Service on the 11th.
Cha EUN WOO will be releasing a video advertisement for the newly launched "SOL Meeting Passbook" that brings together services that enhance customer convenience, with the concept of "a handsome meeting passbook for frequent gatherings."
The ad will also feature a variety of characters, including the family, the cat butler, tennis player, and wine player, who will take part in a wine conference. The ad will be broadcast on TV, YouTube, OTT, and other digital platforms.
The ad will be available through various channels, including TV and outdoor media. A Shinhan Bank official said, "Starting with this video ad, we will work with Cha EUN WOO to promote various products that improve financial convenience from the customer's perspective.
"We will promote our products and services and build a positive brand image."